What’s New?

New Management Tool Set to Revolutionise Shopping Centre Web Reporting
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UK shopping centres will soon be able to streamline their web presence and maximise their e-marketing initiatives thanks to a unique new website service.

mallwebtracker, developed by whitewallmarketing, is a unique and transparent reporting service for shopping centre website usage providing marketing managers with a raft of invaluable and consistent management data.

mallwebtracker will allow centres to accurately compare their website statistics; within their portfolio, against a size category as well as the mallwebtracker index. Size categories are divided into five bands from the smallest – up to 99,999 sq feet to the largest 800,000 sq feet and over. In time, regional comparisons will also be provided.

A number of areas will be reported on including total visitors, page impressions, new registrations, number of site downloads and number of referrals to site. Strict guidelines are provided to ensure reporting is on a like for like basis and, where possible, robotic entries are filtered out.

Monthly reports will be sent out to subscribers following collection and collation of relevant data from their website’s statistics package. This function can be carried out either, by the centre themselves, or by mallwebtracker’s staff.
The Mall, Lend Lease and Westfield have signed up all their shopping centre portfolios to mallwebtracker’s reporting service.

Susan Cresswell of whitewallmarketing commented :
“The shopping centre industry is investing an increasing amount on websites. Very little, if any, of this budget is being invested in evaluation of existing sites. mallwebtracker provides key information for marketing managers when planning website upgrades and evaluating e-marketing initiatives.”

Ken Ford, Chief Executive of The Mall added:
“In The Mall, if it can’t be measured, we don’t do it. mallwebtracker gives us a management tool needed to evaluate our web/online investment. The detailed report will help our marketing managers keep at the forefront of e-marketing initiatives. Comparison within the industry can only help raise standards and demystify website statistics. ”

Any shopping centres looking to sign up to mallwebtracker should contact Susan Cresswell at whitewallmarketing on 0141 424 3284.